Digital Futures Project
Project Duration - 4 Weeks
Skills -
- Technological Literacy
- Analytical Thinking
- Pitching Ideas
- Time Management
- Market Research
- Adobe InDesign
Project Brief -
This project is focused on exploring the concept of “Digital Futures” in the context of Creative Business and Fashion Textiles, particularly as it relates to the evolving digital landscape and its impact on Gen Z consumers. The aim is to understand and respond to the latest innovations in digital fashion, technology, digital retail, and marketing, with a specific emphasis on how these trends are shaping the future of fashion and creative industries.
Key Components of the Project:
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Research on “Digital Futures”:
Participants will investigate the rapidly changing digital world and its implications for the environment, consumer behavior, digital fashion, and technological advancements such as NFTs (Non-Fungible Tokens), AI (Artificial Intelligence), and VR (Virtual Reality). The focus is on understanding how these technologies are utilized within the creative industries and their relevance to Gen Z. -
Understanding Gen Z Consumers:
The project emphasizes learning about Gen Z, or “Gen Viz,” and their unique characteristics, preferences, and behaviors as digital consumers. This includes developing a customer profile and understanding market segmentation and targeting to effectively reach this demographic. -
Market Research and Creative Outputs:
Participants are required to create a market research mini-report using Adobe Creative Cloud (CC) and other digital software. The report will include various components such as:- Video Promotion: Planning and storyboarding a moving image video for digital marketing, targeting Gen Z consumers, and potentially using platforms like the Metaverse Fashion Week (MVFW).
- Trend Boards and Collages: Developing visual evidence to support a marketing proposal for a brand targeting Gen Z.
- Primary Research: Conducting surveys and questionnaires to gather insights directly from the target audience.
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Practical Skills Development:
The project includes workshops and lectures on key topics such as Gen Z and future consumers, the introduction to digital futures, and the use of NFTs, AI, and VR in creative industries. There are also sessions on digital retail and promotion trends, as well as practical workshops on video editing (using Adobe Premiere) and creating marketing materials (using InDesign). -
Creative Fashion and Textile Development:
Alongside the research and promotional tasks, participants will have the opportunity to develop digital fashion and textile ideas and ranges, integrating their findings and research into creative outputs.
Overall Aim:
The project aims to equip participants with a comprehensive understanding of the intersection between digital technology and fashion, particularly in terms of engaging with and marketing to Gen Z consumers. It combines research, creative development, and practical skills in digital tools to create innovative solutions for the future of digital fashion and retail.
My Learning -
From this project, I learned how to navigate the evolving digital landscape in the context of creative business and fashion textiles. I gained insights into how technologies like NFTs, AI, and VR are transforming the industry and discovered the unique behaviors and preferences of Gen Z consumers. By creating a market research report, planning a digital marketing campaign, and developing trend boards and collages, I honed my skills in Adobe Creative Cloud and digital storytelling. I also learned to apply practical skills in video editing and digital marketing, which has deepened my understanding of how to effectively engage and connect with the next generation of consumers in the digital fashion space.