Burger King – Understanding Consumer

This project is about creating a detailed and creative case study focused on a specific company or brand in the creative industry. The goal is to analyze how this company has influenced consumer behaviour, particularly in response to changes brought on by recent events, like the COVID-19 pandemic. Here’s a breakdown of what the project involves:

1. Introduction (100 Words)

• Objective: Briefly introduce the company/brand you’ve chosen and provide a short overview of what the case study will cover.

2. Main Body (600 Words)

• Consumer Behaviour Concept:
  • Define consumer behaviour and explain why understanding consumer behaviour is crucial for the brand/company. You’ll need to draw on academic theories and concepts related to consumer behaviour and consumption studies.
• Pre-Pandemic Consumer Behavior Strategies:
  • Analyze what the company did before the pandemic to influence consumer behaviour. This could include marketing strategies, product launches, branding efforts, etc.
• During the Pandemic:
  • Discuss how the brand adapted its strategies during the pandemic to maintain or shift consumer behaviour. This might involve changes in digital strategy, product offerings, communication, or overall brand positioning.
• Post-Pandemic and Recent Years:
  • Evaluate the company’s recent strategies and how these have influenced consumer behaviour. Discuss what the brand has done and how successful these efforts have been.
• Future Adjustments:
  • Provide recommendations on how the brand should continue to adjust its strategy based on the changes in consumer behaviour observed over the last few years. This involves applying consumer behaviour theories to predict future trends and propose strategic shifts.

3. Conclusion (100 Words)

• Summary: Summarize the key points made in the case study. Reflect on the importance of understanding and responding to consumer behaviour for the continued success of the brand.

4. References

• Academic and Industry Sources: You need to include at least five references in Harvard style. These should be from credible sources, including academic journals, books, and reputable industry reports.

Illustration/Creativity:

• Visual Component: You’re expected to enhance your case study with illustrations, graphics, or diagrams that support your analysis. You might use tools like InDesign, Photoshop, Illustrator, Miro, or Mind Maps to visually represent the information.

Purpose of the Project:

• Learning Outcomes: The project is designed to test your ability to apply theoretical knowledge of consumer behaviour to a real-world scenario. It also assesses your ability to think creatively and present information in an engaging, visually appealing way.

Overall, you’re expected to blend academic insights with practical analysis and creative presentation. The project is not just about writing an essay but also about visually communicating your ideas effectively.