An Exploration of Brand Building and Identity
Project Brief -
This project seems to focus on developing a student’s understanding and application of branding principles, particularly related to cultural signifiers, semiotics, and brand identity. The tasks involve analyzing and demonstrating key aspects of branding through creative and imaginative work.
Project Duration - 12 Weeks
Skills -
- Market Analysis
- Brand Strategy
- Branding & Identity
- Brand Development
- Brand Marketing
Here’s a breakdown of the project components:
- Cultural Signifiers and Semiotics: Students will demonstrate their understanding of how symbols, signs, and cultural references communicate meaning in branding.
- Brand Values: They will analyze a brand’s core values, explaining how these guide the brand’s messaging and identity.
- Brand Personality: Students will examine how brands project their personality, possibly through tone, messaging, or visual style.
- Brand Research: This part emphasizes researching how brands build their identity and communicate their values.
- Visual Identity: Students will demonstrate how visuals, such as logos and design elements, contribute to a brand’s identity.
- Personal Branding (‘Brand You’): There will be a personal exploration of how shared values can be communicated through one’s own brand identity.
- Brand Activism: Students will look at how brands engage in social or political issues, aligning with causes or movements.
- Art Direction and Tone of Voice: The project will also focus on how to create a distinct brand genre using visual techniques and the right tone.
The output of this project will be a portfolio of work, with three selected pieces to be submitted at the end of the term. These will highlight the student’s creativity and their ability to engage with different facets of branding.
Task 2 required participants to visit stores to gather visual and textual research through photos, sketches, and notes. This research was then compiled into a 4-page shop report created in InDesign, showcasing the findings and evaluations in a professional format.
Overall, the project encouraged collaborative learning, creative problem-solving, and a deep understanding of sustainability in fashion and creative business practices.
My Learning -
Through this project, I’ve gained a deeper understanding of branding and how it connects with culture, values, and identity. I learned how to analyze the meaning behind cultural signifiers and semiotics, recognizing how brands use symbols and visuals to communicate. By examining a brand’s values and personality, I’ve developed an appreciation for how these elements shape a brand’s identity and influence its relationship with audiences.
Researching brand identity taught me how successful brands create a cohesive message that reflects their core values. I also explored the role of visual identity, learning how elements like logos and design build brand recognition. Creating my own personal brand helped me reflect on shared values and how to express them creatively.
Through brand activism, I saw how brands engage in social causes and how this impacts their image. Finally, working with art direction and tone of voice sharpened my skills in defining brand genres and delivering messages that resonate. Overall, this project has helped me think critically and creatively about branding, combining research and imagination to craft meaningful identities.
ALcor - Main Product of this Project -
ALcor Customer Profile and AIDA -
PUREPLATE -
PurePlate was not an individual project; it was a group project. We have worked very hard on this project. Thank you, my team.
- Noelia Nieto
- Shayaike Hassan
- Oskar Niedojadlo
- Gabriel Perfetto
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